ABOUT YOU & ABOUT US
About You
If you are a Small Business Owner, or SBO, you are bound to face many challenges along your business journey. It's a long way to the top, and at times it can be a lonely path. If you are open to support and guidance from those that have walked this trail before, we are here to help.
About Us
SBOCoach understands that small business owners (SBOs) are the lifeblood of our global economy. Without you, we are all lost. SBOCoach offers online Classes, self-study Courses and individual Coaching to help SBOs succeed, flourish, thrive and conquer their business aspirations at every stage of their business journey.

OUR HEAD COACH

COACH LOU
L.J. Viveros
Founder and Head Coach
Lou Viveros brings more than 40 years of business wisdom to SBOCoach.
Since 1999, he's served as managing member of Market Solutions LLC, a management-consulting firm based in California's Silicon Valley.
Over the course of his four decades in business, he has consistently shown the ability to build and grow a business, having driven hundreds of millions of dollars of sales to more than 35 countries around the world, as well as guiding M&A activity that has included eight-figure exits for his SBO clients.
He's lived everything from a 1-man start-up, on many occasions, all the way to global division general manager at $70-billion Panasonic. Lou’s management experience also includes executive roles at Logitech, Activision and Ogilvy & Mather. As an outside advisor, he has counseled leading global brands like Atari, BlackBerry, Logitech, OtterBox, Sega and Sony, among many others.
Since launching his first company at age 24, Lou has founded, built and exited several businesses, including the sale of his Latin America sales and marketing operations to publicly held Logitech.
He is a graduate of Saint Mary’s College of California, as well as the Matsushita Executive Management Institute in Hirakata, Osaka, Japan.
He and his wife are 33-year residents of Los Altos, California, proud parents of three children, and grandparents of three (so far) that are the joy of their lives.
Professional Experience:
•CEO, Market Solutions LLC
•Director General, Logitech Inc.
•President, Ripcord Games LLC
•Global Division General Manager, Panasonic
•Founder and CEO, Viveros & Associates, Inc.
•Sales and Marketing Director, Activision Inc.
•Senior Account Director, Ogilvy & Mather Public Relations